Can Copywriting Help Your Follow Up?

You’ve been getting busier, and wondering if hiring a copywriter to write your follow up emails is something you should consider.  The truth is it’s always a good idea to get a professional to handle a specialized job.

But how do you still speak to your list with your voice?  And isn’t it dishonest to have someone else write those warm “personal” follow up emails?

A really good copywriter can help you say what you want to say much better than you could say it yourself, in many cases.  People who don’t like writing copy are more likely to fall back on screaming exclamation marks, stilted copy, a writing style that reads like a research essay or ramble off on bewildering tangents.

Email copywriters know the drill: They know exactly what each email is intended for, in a follow up sequence (and if you specify your target customer, they’ll know exactly who).

More Like You than You?

A good one will study your email writing style, and the result may sound more like you than, well, you.

If you’ve told him what you want conveyed he’ll get it right for you. But the truth is if you’re motivated to speak for yourself, there’s nothing to stop you from mastering the skill!

The key is… as the old joke goes, the light bulb really has to want to change. If you loathe and abhor writing copy, you’re most likely better off to choose the copywriter option.

Just make sure you pick one that specializes in emails.

And keep it in line with your budget.

Writing Copy that Connects

If you do want to write your own follow up email copy however, here’s a good start:  Write it as if you’re chatting to a friend. You wouldn’t push your product on a friend; you’d give him tips and help him with his problems. 

Only after you’d established a relationship would you ask him if he’d check out your sales page.

So in the end – to hire or not to hire – is a decision only you can make. But I hope this article has given you something helpful to consider.